Have words and images got a tone of voice?

Many images and words contain a tone of voice in order to stand out. Not just visually but also through words. An appropriate tone will help to organize the information across to others, an inappropriate tone may send mixed messages and confuse the targeted audience.

To express different levels of tone within text, we would consider the type face style, whether it being soft or sharp depending on its message. To attract a viewers attention a larger bold font would be most appropriate on a form for example. The use of colour within text will also help the audience to navigate a lot quicker to selected areas, indicating its importance.

An image being a photo or logo will help to visually show us what is trying to be said, which may be the message within itself confirming what we may be unsure of. A good example of tone of voice within image is used everyday whether it being road signs or instruction manuals showing us what we should and shouldn’t be doing.

Reference:
http://www.hemmy.net/2008/02/08/baby-warning-instructions/
http://www.drcc.co.uk/tone-of-voice