I would choose Paul Rand to be my favourite graphic communicator, his book, Thoughts on Design contained reproductions of almost one hundred of his designs and some of the best words yet written on graphic design. He designed many posters and corporate identities including the logos for IBM and ABC. He had also completed designs for several other companies including Esquire, Coronet Brandy, and Robeson Cutlery.
Rand was most famous for the corporate logos he created in the 1950s and 1960s; his early work in page design was the initial source of his reputation. In 1936, Rand was given the job of setting the page layout for an Apparel Arts magazine anniversary issue, his talents were quickly noticed and earned Rand a full-time job, as well as an offer to take over as art director for the Esquire-Coronet magazines.
Rand's design experience has paralleled the development of the modern design movement. Paul Rand's first career in media promotion and cover design ran from 1937 to 1941, his second career in advertising design ran from 1941 to 1954, and his third career in corporate identification began in 1954. It was said that Rand was a realist using the language of the poet and the businessman. He thinks in terms of need and function.
He was cited as one of the ten best art directors by the Museum of Modern Art. This was the same year in which he received the gold medal from the Art Directors Club for his Morse code advertisement addressed to David Sarnoff of RCA.
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