Monday 25 October 2010

What makes a Visual Communication legible?


Whilst exploring legibility we must first consider how we interpret information visually. What works, what doesn’t and why.
Below is a bad example of legibility:

This advert fails at providing the information clearly in both font size and colour. The small white font makes it harder for the driver to read when placed on a light background. There is far too much information within such a small amount of space therefore making the information provided distracting. The size of the sign is also intimidating and may put the driver off from reading it, meaning that the message has the opposite effect and is ignored.
The position of the sign also makes it illegible as it has been placed in front of a tree, making the information invisible to the eye. To make this sign more legible the designer should consider reducing the amount of information per sign allowing the typography to be larger and clearer

Below is a good example of legibility:


Here we can see a good example of graphic communication. The simplicity of the layout works well because the message is clear and brief. A black background is designed to make the white font and the colourful logo stand out. The layout is centred and tidy as well as being visually attractive.
The message of the advert is for people to think differently and not in black and white as shown in the image. The apple logo is therefore shown in multicolour to persuade people into believing Apple think differently to everyone else.
References:
http://www.cultofmac.com/apple-applies-for-new-think-different-trademark-possibly-as-slogan-for-apple-tablet/23188
http://www.kurumi.com/roads/india2007/

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